We all know the job search process can be grueling.
Resumes, cover letters, interviews, and rejections – it’s enough to make even the most confident candidate want to throw in the towel.
But what if I told you that approaching your job search as a sales process could make all the difference?
That’s right friends, it’s time to channel your inner used car salesman and sell yourself like you’re a shiny new sports car!
Here are the benefits of treating your job search like a sales process, and why it’s the ultimate hack to landing your dream job:
Know Your Product
In sales, you have to know your product inside and out to sell it effectively. The same goes for your job search. You need to know your skills, experiences, and what makes you unique to sell yourself to potential employers. So, take a deep dive into your resume, LinkedIn profile, and personal brand to really understand what sets you apart from the competition.
Identify Your Target Market
Just like how salespeople identify their target market, you need to do the same in your job search. Look for companies and job postings that align with your skills and interests. Doing so will increase your chances of landing a job you love, and reduce the number of rejections you face.
Showcase Your Features and Benefits
In sales, you highlight the features and benefits of your product to potential buyers. In your job search, your features are your skills and experiences, and the benefits are what you can bring to the company. So, when writing your cover letter and preparing for interviews, make sure to focus on how your skills and experiences can benefit the company, specifically.
Closing the Deal
Once you’ve sold the features and benefits, it’s time to close the deal. In a job search, this means nailing the interview and landing the job offer. Make sure to dress professionally, practice your interview responses, and be confident in your abilities.
Remember, you’re the sports car and they want to drive you home.
In conclusion, treating your job search as a sales process can increase your chances of landing your dream job exponentially. Especially since so many of your direct competitors in the job market are busy spraying and praying without a search strategy.
So, put on your sales hat and go out there and sell yourself like the hot commodity you are!
Sell well!