It's Not Personal

It's Not Personal

You're a talented educator.

With all the right skills and experience to perform well in many industries.

But you're applying for jobs and not landing interviews.

Why aren't the companies you're interested in responding to you?

I'm here to tell you that...

It’s not you, it’s your resume!

That's right. 

It's not personal. It's never personal. It's that little document you have been taught to use as your agent in job search.

You've painstakingly listed out every job you've ever worked.

You've played around with formatting.





In short, you've built your resume the only way you know how.

And yet - it's not working. 

It's never worked.

Want to know why? 

I'll tell you...*drum roll please*....

The #1 reason that is preventing your resume from working for you is a lack of....


A lack of focus is the #1 reason resumes don't get read by recruiters and hiring managers.

Having led more than 5,000 interviews throughout my career across six different industries from entry-level to executive roles, I can attest to not having read thousands of resumes after less than 10-seconds of scanning the document.

If it looks like a novel full of paragraphs, I'm not reading it. 

And neither are the companies that you're applying to work with. 

It's important to remember this: 

If your resume is speaking to everyone, it’s speaking to no one.

You are buying attention from the reader of your resume in 7-10 second increments.

If you can't make your reader curious enough to spend another 7-10 seconds learning more about you, you haven't got a chance.

So how do you buy that attention? 

I'm glad you asked.

You gain and keep your readers' attention by showing them what's in it for them if they work with you and make it crystal clear how you help. 

Your resume should be a showcase of your skills and capabilities that speak directly to your target audience - your preferred employers.

How do you focus your resume to a target audience?

You start by defining 3 key criteria including your:

1/ Unique Value – what do you offer that other’s do not, or cannot offer employers?  

2/ Values & Vision – what’s important to you in your career and why?

3/ Ideal Company & Culture – which companies need your expertise and share your values?

Once you gain a clear understanding of what you have to offer your preferred employers, you can identify and target the companies and people that match your values, and require your unique capabilities.

Now you can craft a powerful resume that sells your skills and experiences that are ⭐️ FOCUSED⭐️ on how you can specifically add value to the roles to which you are applying.

Is your current resume just a summary of your skills, or a sales tool that sells your value to the employers that you choose?


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